103.30 PLAYING PRETEND

Roleplaying is a common approach to prototyping. Because you can rely on your imagination, you save time you’d otherwise spend making artifacts to test your idea. By pretending, you can quickly rule out things that won’t work or aren’t compelling to others.

Source: Inspired by The Academy of Innovation and Entrepreneurship.

ITERATION
PLAYING PRETEND

Preparation

This is a two or three-person activity.

It takes about 20 minutes.

You don't need anything, but if you have a prototype or a place in mind, involve them.

Instructions

Find a person to play with (someone you trust and can be silly with is best. It doesn't have to be a colleague).

Agree on a scenario you will act out and pretend. Ideally, this scenario will help you understand how your idea or prototype will be used and identify issues you haven't thought of yet.

Tips

It's okay to be awkward or for it to feel forced.

Roleplaying can be a powerful way to quickly test underlying assumptions without spending much time making things.

Extend

Roleplaying is even better with folks who might use the idea or space you're making.

Consider

What did you learn? How viable is this idea?

What can you immediately change or tweak to improve the idea or prototype?

What can you let go of?

That’s it (for now)!